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Llewan's avatar

A really good resource for question 3 is Management of Fashion and Luxury Companies from Boccini University(Coursera). Gives depth to the supply chains and setups of luxury brands(bonafide) and what separates them from premium brands(aspiring). LV and Gucci no discounts rule separates them from D and G , Armani and Prada who created spin off cheaper H and M type brands. As a start up "premium brand" , it would be better to gain traction first and than worry about discount strategy.

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Saticoy Steel's avatar

I was interested in your analysis of selling on a .com vs Amazon. Is there a downside to having a .com and linking a "shop" page to an amazon/etsy shop?

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