Hey it’s Opossum here! Welcome to my free monthly Q/A Roundup. Today’s post is on some of the best questions in the last month. Each week I write about a new topic or analyze a new digital business. If you’re not a subscriber, catch up on this month’s Shopify series.
Your Shopify articles are fire man, appreciate it.
Just saw a recent tweet you put out about marketing... “Are you good enough to find those people and position the product appropriately?”
You have marketing info embedded throughout your articles but just throwing this out there... a “marketing lessons learned” guide would be pretty dope summarizing all the best marketing lessons learned you’ve been thru. Cheers and thanks for all the high quality ACTIONABLE info you put out on the reg.
"Act as an affiliate to pass clients off to other businesses. Don’t want to learn SEO? Fine. Strike a deal with an SEO agency where each client that you pass, you get 20% of revenue share for the first 12-18 months. Tons of opportunities here with other service businesses."
Absolutely. I own a boutique PR firm, and struck a similar deal with a digital ad agency. They pay a percentage of client monthly ad spend in perpetuity. Not bad for "no" work.
We do the same as well and provide 20% of the first month's retainer fee for all referrals, which can work out to $1,300 to $2,000+.
It's great when your net profit is 100% on these types of referral income. Not a lot but can add up.