Hey it’s Opossum here! Welcome to my free monthly Q/A Roundup. Today’s post is on some of the best questions in the last month. Each week I write about a new topic or analyze a new digital business. If you’re not a subscriber, here’s what you missed this month:
Opposum, HELP! Trying to set up my first shopify site, and of course cannot set up Analytics, because they haven;t come up with integration with GA4. Saw some options like https://apps.shopify.com/analyzify but damn that's a price tag?
Creates a UA tag and GA4 tag. Go to this article and set it up like the article has. Then implement GA4 in GTM. You’ll have enhanced e-commerce with UA and regular GA4. This should hold you over until Shopify implements GA4 natively.
Also let me do some research as I assumed Shopify would have made this a bigger priority. Haven’t looked into this in a few months.
Aug 7, 2022·edited Aug 7, 2022Liked by BowTied Opossum
"If the thought of working for someone else that doesn't really care about whether you starve for 40 years doesn't do it. Nothing I can say will do it."
I love this answer. Your writings on 1) what it really takes (timelines to rank, work required, etc), and 2) general mindset, are awesome.
Still look back at the Aug 21st Q&A answer "advice to your younger self" sometimes.
Hey Opossum. I have a Squarespace website for a digital products business (3.5k unique visitors; $1300 revenue per month). Is it sensible to transition to WP? Squarespace's walled garden is becoming a barrier to scale - it's bad for A / B testing on Optimize and has limited functionality. Do the advantages of WP justify paying someone to transfer it to WP (c.$550)?
I'd have to see the site but I think it probably makes sense. Also depends if you want to scale it and how. Shopify would be easier to sell on but if you're using Stripe checkout or Shopify checkout on WP, WP would work.
I also wouldn't pay someone $550 to do it. It allows you a good learning experience of WP that you're going to need as you grow the website.
Just follow the below guide using a different domain. Then once the website is replicated, redirect the DNS to the WP site.
Thanks for the quick response! I use a third-party back-end called SendOwl to host and distribute the PDFs. It stamps each download with watermarked text containing the buyer's name and email, which helps discourage piracy. Payments are via Stripe checkout.
I plan to keep using this service, but build out more content and potentially interactive elements like quizzes to increase conversion. I suspect WP might prove better for SEO too by reducing load times and letting me incoporate Yoast.
Good point re: building it myself to get familiar with WP. My lack of familiarity was why I used Squarespace in the first place, but there's no replacement for putting in the hard yards.
Appreciate the quick response and thank you for the amazing content that you share here.
Opposum, HELP! Trying to set up my first shopify site, and of course cannot set up Analytics, because they haven;t come up with integration with GA4. Saw some options like https://apps.shopify.com/analyzify but damn that's a price tag?
Creates a UA tag and GA4 tag. Go to this article and set it up like the article has. Then implement GA4 in GTM. You’ll have enhanced e-commerce with UA and regular GA4. This should hold you over until Shopify implements GA4 natively.
Also let me do some research as I assumed Shopify would have made this a bigger priority. Haven’t looked into this in a few months.
https://bowtiedopossum.com/the-basics-of-tracking-utilizing-ga-gtm-and-gsc/
"If the thought of working for someone else that doesn't really care about whether you starve for 40 years doesn't do it. Nothing I can say will do it."
I love this answer. Your writings on 1) what it really takes (timelines to rank, work required, etc), and 2) general mindset, are awesome.
Still look back at the Aug 21st Q&A answer "advice to your younger self" sometimes.
Hey Opossum. I have a Squarespace website for a digital products business (3.5k unique visitors; $1300 revenue per month). Is it sensible to transition to WP? Squarespace's walled garden is becoming a barrier to scale - it's bad for A / B testing on Optimize and has limited functionality. Do the advantages of WP justify paying someone to transfer it to WP (c.$550)?
I'd have to see the site but I think it probably makes sense. Also depends if you want to scale it and how. Shopify would be easier to sell on but if you're using Stripe checkout or Shopify checkout on WP, WP would work.
I also wouldn't pay someone $550 to do it. It allows you a good learning experience of WP that you're going to need as you grow the website.
Just follow the below guide using a different domain. Then once the website is replicated, redirect the DNS to the WP site.
https://bowtiedopossum.com/the-basics-of-your-first-website/
Thanks for the quick response! I use a third-party back-end called SendOwl to host and distribute the PDFs. It stamps each download with watermarked text containing the buyer's name and email, which helps discourage piracy. Payments are via Stripe checkout.
I plan to keep using this service, but build out more content and potentially interactive elements like quizzes to increase conversion. I suspect WP might prove better for SEO too by reducing load times and letting me incoporate Yoast.
Good point re: building it myself to get familiar with WP. My lack of familiarity was why I used Squarespace in the first place, but there's no replacement for putting in the hard yards.
Appreciate the quick response and thank you for the amazing content that you share here.
Thanks for answering my question. I appreciate it ❤️💡