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1. It's not that much easier to set up. There's built in traffic but you still have to find a way to get in front of that traffic. That's going to be paid ads or some blackhat stuff. Amazon is easier to start but not that much easier. You'll likely have better luck with Amazon in the beginning though.

2. Your upfront costs depend entirely on your product and manufacturer. Without knowing what you're selling, it's impossiblel to guess. Do your items have a MOQ of 100 units or 10,000? Are you selling an item that costs $0.50 to manufacture or $500 to manufacture per item?

You don't start with a budget and work backwards. I mean you can but if you're going that route, it may be best to start with affiliate, services, or a digital product if you're low on cash.

You should find a product and manufacturer and build the cost model based off of those items.

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Makes sense, thanks for your feedback.

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