Hey it’s Opossum here! Welcome to my free monthly Q/A Roundup. Today’s post is on some of the best questions in the last month. Each week I write about a new topic or analyze a new digital business. If you’re not a subscriber, here’s what you missed this month:
You're getting impressions and no clicks because you're not ranked high. A site sitting in position 1 and a site in position 10 are going to have the same number of impressions but ones going to have a ton more clicks.
I'm guessing you're sitting on page 2,3, or 4. In which case you're not going to get any clicks.
There is something wrong with your emails. It does not show up in my gmail anywhere. When I search for it I can find it but I do not see any of your emails when you send them unless I search for them.
When building out a niche site, how much of an "expert" do you have to be on the subject?
Not going to lie, for about 85% of my content, I feel that I'm just regurgitating info people could already find online and it's probably more "credible" than my site (WebMD vs my new unknown site).
Just more than the average reader. If you're in a YMYL niche, you better make it look like you know more or Google will never rank you.
Health is one of the hardest to rank in this context. Not only because there's stricter requirements by Google but because you're competing with massive sites like WebMD and Healthline that have been around for decades. Those sites aren't 5 people pumping out content. They're massive organizations with revenues in the hundreds of millions.
I asked the convoluted q1. Not sure about the impact of redirects, but my plan is for the secondary (email) domain(s) to also have landing pages with VSLs/discounts that can take them to the main domain.
Should secondary domains to be on different hosing plans from the main domain to put more distance between them?
It doesn't matter if they're on the same hosting. To be safe, I'd have different landing pages and hosting but both of these questions are confusing the reputation that Google gives to sites with the ISP reputation. Two different reputation scores and algorithms.
Based on GSC, couple pages on my website have a lot of impressions but no clicks. Is there a best practice to get that conversion?
You're getting impressions and no clicks because you're not ranked high. A site sitting in position 1 and a site in position 10 are going to have the same number of impressions but ones going to have a ton more clicks.
I'm guessing you're sitting on page 2,3, or 4. In which case you're not going to get any clicks.
Yup, thats exactly it. Thanks again!
There is something wrong with your emails. It does not show up in my gmail anywhere. When I search for it I can find it but I do not see any of your emails when you send them unless I search for them.
Are they landing into your promotions tab?
When building out a niche site, how much of an "expert" do you have to be on the subject?
Not going to lie, for about 85% of my content, I feel that I'm just regurgitating info people could already find online and it's probably more "credible" than my site (WebMD vs my new unknown site).
Thanks Opossum!
Just more than the average reader. If you're in a YMYL niche, you better make it look like you know more or Google will never rank you.
Health is one of the hardest to rank in this context. Not only because there's stricter requirements by Google but because you're competing with massive sites like WebMD and Healthline that have been around for decades. Those sites aren't 5 people pumping out content. They're massive organizations with revenues in the hundreds of millions.
Makes sense! Thanks very much for coming back to answer this.
Hey Opossum.. reg question 1... shouldn't we also have to set up a redirect from the second domain to the main domain?
Or, will that affect the main domain's credibility if the secondary domain is marked span often?
Great post, as always! Really appreciate the effort!
I asked the convoluted q1. Not sure about the impact of redirects, but my plan is for the secondary (email) domain(s) to also have landing pages with VSLs/discounts that can take them to the main domain.
Should secondary domains to be on different hosing plans from the main domain to put more distance between them?
It doesn't matter if they're on the same hosting. To be safe, I'd have different landing pages and hosting but both of these questions are confusing the reputation that Google gives to sites with the ISP reputation. Two different reputation scores and algorithms.