I started learning digital businesses on and off when I was younger but never took it seriously as a business. Once I did, I realized how much knowledge I had accumulated over the years. Through teaching interns and analysts, I realized that the biggest barrier to starting your own side hustle is the initial learning curve.

My first ~10 posts are about the *basics* of getting started.


There is an absolute dearth of actionable information all in one place for how to start. This is the biggest barrier to WiFi money.

Why Subscribe to Basic Level

The initial learning curve is steep. The basic level is here to help. The below articles are to get you started.

The Basics of Your First Website - First website on WordPress. If you’re going the ecommerce route, you’ll likely want to go to Shopify. WordPress is still the absolute best for building affiliate sites, stand alone static sites, and for learning.

The Basics of Tracking Utilizing GA, GTM, and GSC - Without accurate data, every action you take is blind.

The Basics of Google Search Console - SEO much? This is where you start.

The Basics of Site Speed - UX and Core Web Vitals foreign to you? Didn’t realize that site speed is a ranking factor?

The basic level newsletter is to build on top of your recently found knowledge. Want to learn about affiliate marketing? There’s a free post on that. SEO, ecommerce, digital analytics, etc. All free posts.

Subscribe to get full access to the newsletter and website. Never miss an update.

If you want the full path laid out for you step by step, checkout Your Path to WiFi Money.

Join The Advanced Crew

Want the full archive of every post?

Want to show your support for the publication and help me help thousands of others start their own digital business?

Want a deep dive into further levels of affiliate marketing, SEO, ecommerce, digital analytics, etc.? Want to learn from a group of people building just like you? You know what to do.

Be part of a community of people who share your interests of getting your digital real estate up and running.

Fulfillment Policy

Time for some boring, legalistic stuff. When you become a paid Subscriber, you are paying for access to the archive of information to utilize until you unsubscribe.

You can cancel your subscription at any time through the dashboard on your Substack account. You can read a walkthrough for that process here. If you’ve already been billed and would like to cancel, reach out to me directly within seven days of the charge for a pro-rated refund. Subscriber Refunds are covered underneath Substack’s Policy that can be found here. I can be reached by direct messaging me on Substack or Twitter.

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Get smarter about all things digital. Affiliate marketing, ecommerce, analytics, and digital marketing. Start and grow your first online business today.


Get smarter about all things digital. Affiliate marketing, e-commerce, analytics, and digital marketing. Start and grow your first digital business today.