WiFi Money

Opossum is Dead

Not literally.

Dec 28, 2025 • Calvin

46

January 2024

From Braces to Scaling Businesses: Jonathan Snow's Unconventional Route to E-commerce Mastery

My long time readers and followers on Twitter know that I love atypical things. My career is atypical. My life is atypical. My online identity is…

Jan 31, 2024 • Calvin

38

10

1

TikTok

If you haven’t seen me around on Twitter or here lately, it’s because I’ve been head down learning everything I can about TikTok.

Jan 3, 2024 • Calvin

29

16

1

November 2023

The Importance of Attribution

People like to feel smart so they focus on the easy things that they can feel confident in. You should focus on the hard things because the hard things…

Nov 13, 2023 • Calvin

30

4

October 2023

September Q&A

Hey it’s Opossum here!

Oct 17, 2023 • Calvin

17

Ecommerce Blog Posts

Thinking back to when I was working at [redacted], I remember my CMO asking me how much revenue our blog posts were driving. I thought it was a stupid…

Oct 10, 2023 • Calvin

23

2

2

September 2023

Contribution Margin Guest Post & Giveaway

If you’re a paid subscriber to BowTiedBull, you can close the browser right now. If you’re not a paid subscriber to BowTiedBull, you should be. On my…

Sep 23, 2023 • Calvin

10

18

Shopify 101 Part 7 (Final)

Opossum back with the seventh and final part of the Shopify 101 series. If you missed the first second, third, fourth, fifth, or sixth part, check those…

Sep 3, 2023 • Calvin

28

1

August 2023

Shopify 101 Part 6

Opossum back with the sixth part of the Shopify 101 series. If you missed the first second, third, fourth, or fifth part, check those out first. If you…

Aug 29, 2023 • Calvin

3

Shopify 101 Part 5

Opossum back with the fifth part of the Shopify 101 series.

Aug 22, 2023 • Calvin

9

5

July Q&A

Hey it’s Opossum here! Welcome to my free monthly Q/A Roundup. Today’s post is on some of the best questions in the last month. Each week I write about…

Aug 15, 2023 • Calvin

17

3

2

July 2023

Shopify 101 Part 4

Opossum back with the fourth part of the Shopify 101 series. If you missed the first second or third part, check those out first. If you want to dive…

Jul 31, 2023 • Calvin

9

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