If you don’t understand Google Analytics, you don’t actually understand what’s going on on your website or in your marketing. In short, you don’t actually know what you’re doing.
I've taken full blown courses and was 'Certified' in GA... this was a huge help in polishing up settings across three websites I've had running for YEARS
BowTiedChukar is correct. Site Kit will allow you to install it BUT if you're planning on setting up events that pass data to GA, you should implement via GTM. Use Site Kit to implement GTM. Use GTM to implement GA and every other tag afterwards. You still connect GA to Site Kit but there's a check box telling Site Kit to not place the GA tag.
If you're doing nothing but putting basic GA on your site, sure, let Site Kit do it. It'll just be limiting in the future as you grow.
I've taken full blown courses and was 'Certified' in GA... this was a huge help in polishing up settings across three websites I've had running for YEARS
Looking forward to more content!!
BowTiedChukar is correct. Site Kit will allow you to install it BUT if you're planning on setting up events that pass data to GA, you should implement via GTM. Use Site Kit to implement GTM. Use GTM to implement GA and every other tag afterwards. You still connect GA to Site Kit but there's a check box telling Site Kit to not place the GA tag.
If you're doing nothing but putting basic GA on your site, sure, let Site Kit do it. It'll just be limiting in the future as you grow.
You implement GA using GTM. Check out this section:
https://bowtiedopossum.com/the-basics-of-tracking-utilizing-ga-gtm-and-gsc/#h-implement-basic-google-analytics-tracking